REGISTRATION 2022 Hill Country Wine Symposium


SKU: WINE-SYMPOSIUM 2020-1 Category:


***THCW Members – please contact for member registration discount code***

8th Annual Hill Country Symposium

presented byTDA Uncork Texas Wines


January 17-19, 2022   |   Horseshoe Bay Resort

We’re back in person for 2022! The Annual Reception, Grape Exchange and Scholarship Awards Presentation are back along with a few more networking opportunities including the inaugural THCW Winemaker Dinner, organized Hospitality Suites, Wednesday Morning Breakfast Tacos and more.

THCW Winemaker Dinner: Sunday, January 16 – SOLD OUT

Join us for an evening at Horseshoe Bay Resort for a perfectly paired dinner with wines from all 7 Texas Hill Country Wineries Board Members.  Guests will be seated with an owner, winemaker or special representative from Kerrville Hills Winery, Heath Sparkling/Grape Creek Vineyards, Hye Meadow Winery, William Chris Vineyards, Torr Na Lochs Vineyard & Winery, Pedernales Cellars and Wedding Oak Winery.

CLICK HERE for Menu & Details

Monday, January 17

12pm-5pm – Exhibitor Check-in and Setup

12pm-5pm – Early Attendee Check-in

Tuesday, January 18

8am – Registration & Exhibitors Open

Registration sponsored by Western Square Industries & Holt CAT

WIFI sponsored by The Bracero Group

Coffee sponsored by Novavine


8-9am  – THCW Annual Owners & General Membership Meeting (THCW MEMBERS ONLY) – Main Ballroom

WELCOME – THCW Board of Directors  (Main Ballroom)


9 – 10:30am – 1 session

WINEMAKER PANEL & TASTING: A Discussion of Texas Sparkling Wine: Production Methods, Styles, Opportunities and Challenges– sponsored by Frost Bank

Moderators: Mark Rashap

Panelists: Tim Drake, Mike Batek, Michael Dominguez

In this session, we’ll begin by introducing the current state of worldwide sparkling wine production, including regionality, styles, marketing strategies and production trends.  Through this lens, we’ll take a deep dive into the current state of Texas sparkling wine and learn from 3 winemakers producing drastically different styles.  From Carbonation and Pet Nat to Traditional Method, we’ll discuss production advantages, disadvantages, challenges, and potential experimentation.  Is there already an identity to the category and what will be the future?


10:30 – 11am – Exhibitor Break


11am – 12pm – 3 sessions

WINERY: Winery Growth

Seth Urbanek – Wedding Oak Winery, Chris Brundrett – William Chris Vineyards, Michael McClendon – Sages Vintage

Case production levels, decision making with intention and deliberate action, cash flow drives growth, equipment purchases, and grower-centric supply plan.


STAFF FOCUS: Building Rapport: The Building Block to Great Sales  – Jennifer Warrington, WISE Academy

Finding ways to connect with your guests doesn’t only make your job that much more interesting but it also makes it that much more effective for sales. Learn how to use storytelling, analogies, and open-ended questions to build trust, which leads to not only better engagement and guest satisfaction, but also sales. Leverage these rapport building tactics to sell, upsell and build brand ambassadors.


BUSINESS: Marketing ROI:  3 Ways to Track (& Improve) Conversions Through the Sales Funnel – Amanda Koraska, Flat Creek Estate

Learn innovative ways to bring audiences of offline and online brand awareness campaigns into the sales funnel.  Tracking and progressing the audience through the sales funnel is the primary takeaway of this session.  Attendees will leave with reporting templates and tips to track (and improve) customer purchase and loyalty conversions.


12 – 1:30pm – LUNCH – sponsored by JSC Agricultural Supply

Hill Country Wine Industry Scholarship Awards Presentation & Dr. Amit Dhingra, Texas A&M Department of Horticultural Sciences

(Main Ballroom)


1:30 – 2:30pm – 3 sessions

STAFF FOCUS: From Grape to Class: Continuing Education Programs for Winery Staff

Moderator: Donna Rene Johnston, Kerrville Hills Winery.

Panel: Julie Kuhlken – Pedernales Cellars, Anthony Harvell – William Chris Vineyards & Victoria Calais – French Connection


VINEYARD: Herbicide & Weed Control

Moderator: Sherah Mills, Rustic Spur Vineyards

Panel: TBA


NEW VINEYARD-WINERY: Winery Vessels: How to think of winery vessels as a new and prospective winery.  Where to start, how to grow into your wine style, and how to scale.

Vessels – Rob Nida, Vine to Vino Consulting/Pebble Rock Cellars

The discussion will start with some fundamental questions wineries should answer or be thinking about.  The talk will then move into some of the primary vessels needed for the first few years: harvest bins, fermentation vessels, and aging vessels.  The middle part of the talk will focus on how to grow into your wine style.  Will go over a few key questions that wineries should be asking themselves at this stage and how to evaluate current vessels.  We will finish the topic with how to scale your vessels.  We will go over data that the wineries can be collecting now, so decisions on vessel sizes and the number of tanks at their full build-out are easier.  Will also go over some questions they should be asking themselves to help determine which vessels might or might now be available to them.


2:30 – 3pm – Exhibitor Break


3 – 4pm – 3 sessions

WINERY: Hill Country Regionality with Tasting sponsored by TricorBraun WinePak

Moderator: Amie Nemec

Panel: Jason Englert – Grape Creek Vineyards, Sherah Mills – Rustic Spur Vineyards, wine from Barbara Lecuona – Siboney Cellars

(Main Ballroom)


VINEYARD: Soil Fertility  – Dr Katie Lewis* , Texas A&M – Texas Tech – VIRTUAL PRESENTATION


SALES & MARKETING: Immediate and Long-Term Business Model Adaptation in a COVID-19-Impacted Environment – Trent Davis*, Applied Economics Researcher, Cornell University – VIRTUAL PRESENTATION

This session will outline the findings of a survey conducted at two wineries in the Finger Lakes region of NYS in October 2020 to gauge how changes to the tasting room due to the COVID-19 pandemic may have impacted customer satisfaction and purchasing habits.


4 – 4:30pm – Exhibitor Break


4:30 – 5:30pm – 3 sessions

SALES & MARKETING: Winery Traffic Management 

Moderator: Kate LaFleur

Panel: John Cedillo- William Chris Vineyards, Clint & Cayde Thomas- Cellar Rat Wine Tour, more TBA


BUSINESS: TABC Update – TABC representative


NEW VINEYARD-WINERY: Vineyard Design – John Rivenburgh, Kerrville Hills Winery


6 – 8pm – 8th Annual Symposium Reception

Beer provided by Vista Brewing

Bring your own wine to share

(Palm Pavilion)



Wednesday, January 19

8:30am – Registration & Exhibitors Open

Registration sponsored by Western Square Industries & Holt CAT

WIFI sponsored by The Bracero Group

Coffee sponsored by Texas Wine Growers



BREAKFAST TACO SOCIAL HOUR (sponsorship available)


9 – 10am – 3 sessions

WINERY: Trends in Winemaking with Tasting

Moderator: Amie Nemec

Panel: John Rivenburgh – Kerrville Hills Winery, Rob Nida – Pebble Rock Cellars, Henry Crowson – Crowson Wines, Regan Meador – Southold Vineyard & Winery

(Main Ballroom)


VINEYARD: Keeping your cool in the Texas heat: Plant responses and management strategies for mitigating heat stress Brianna Crowley, Texas A&M University

Texas heat can be intense, and many of the grape varietals we grow tend to perform better under milder conditions. Additionally, successive years of combatting heat and drought stress can affect sustainable grape production long term. While the vines themselves have built-in processes and mechanisms to reduce stress from extreme heat or drought conditions, there are certain steps growers can take to enhance their efficacy. From pruning techniques and canopy management to site and irrigation management and foliar protectants, there are several options to mitigate stress before it becomes a real problem. In this session, we will discuss some of these options and their potential for success in our industry.


STAFF FOCUS:  Building your “People Foundation” – Clarissa O’Connell

Increasing teamwork and leading by example are the top skills needed by leaders in today’s workforce. This session will provide easy-to-implement strategies for communication, connectivity to the larger organizational goals, and performance drivers. Join Clarissa O’Connell as she shares tactics tailored for leaders to navigate the world of employee management, retention and entanglement. Walk away with strategies you can implement today to drive real results, build stronger teams and tap into the power of your employees.


10 – 10:30am – Exhibitor Break


10:30 – 11:30am – 3 sessions


SALE & MARKETING: Digital Media in a Post-Pandemic World – Darya Procopovich, Apron PR – VIRTUAL PRESENTATION

Overview of digital marketing space and how to drive traffic to your site and winery. How COVID-19 reshaped the digital space (influencers, ad inventory, etc.).  Building an effective digital marketing plan on a budget.


BUSINESS: Sales Platforms – Philip Hawkins, Grape Creek Vineyards


NEW VINEYARD-WINERY: General Winery Operations

Moderator: Daniel Kelada

Panel: David Kuhlken, Seth Urbanek, Sergio Cuadra and Tim Drake

With so many moving parts in a winery/cellar operation it’s important to have systems in place to keep organized and proactive. This session is about better understanding nuances and best-practices as it pertains to maintaining a clean and organized cellar, managing inventory from vineyard to bottle, dealing with supply chain logistics and working with independent consultants in the vineyard and winery.  dent consultants in the vineyard and winery. Topics covered include:
Inventory Management, Sanitation, Seasonal Planning and Logistics and Working with Consultants.


11:30 – 1pm – LUNCH

State of the Texas Wine Industry: Association Presidents.  Panel: John Rivenburgh & Philip Hawkins – Texas Hill Country Wineries

(Main Ballroom)


1 – 2pm – 3 sessions


VINEYARD: New Enology Research at Texas A&M. From Chemistry to Consumer – Dr Andreea Botezatu, Texas A&M University

Dr. Andreea Botezatu will be giving an overview of the current enology research being actively conducted at Texas A&M. The presentation will cover topics from acidity management to sustainable cork taint remediation and new insights into the attitudes of Texas wine consumers towards Texas wines.”




  • Bingham Family Vineyards
  • Texas Wine Company

– If you are interested in a table at the 2022 Grape Exchange, please EMAIL US –


2 – 2:30pm – Exhibitor Break


2:30 – 3:30pm – 3 sessions

BUSINESS: Women in the Business of Wine

Moderator: Melinda Garvey, Austin Woman Magazine

Panel: Meaghan Frank – Dr Konstantin Frank Winery, Janell Dusi – J Dusi Wines, Katy Jane Seaton – Farmhouse Vineyards & January Wiese – Texas Hill Country Wineries

(Main Ballroom)


SALES & MARKETING: Leveraging Your Brand in the On and Off-Premise Markets– Cheryl Stanley, Cornell University – VIRTUAL PRESENTATION

Senior Lecturer Cheryl Stanley will be discussing how to communicate and market your wines to the on and off-premise markets in order to obtain and maintain the placement. Because of the saturation of products in the distribution channels, Ms. Stanley will cover how to get your wine selected for a program.


NEW VINEYARD-WINERY: Death By 1,000 Varieties

Moderator: Daniel Pate, Apical Texas

Panel: Cole Harper, Penny Adams, Doug Lewis

Can we plant everything? Should we plant everything? Well, we have to plant SOMETHING. So… do we just flip a coin, or what?!? Join us for an in-depth discussion on varietal failures, successes, and everything in between. We have most of the answers already in our vineyards and our panelists have an incredible range of experience across regions and vineyards. All levels of the industry have a stake in variety selection so this is a “can’t miss” discussion! Q&A is highly encouraged and we’d love for you to join us.


3:30 – 4pm – Final Exhibitor Break


4 – 5:30pm – WINEMAKER PANEL & TASTING: Spanish Origin Varieties in Texas sponsored by Rainbow V Realty

Moderators: Carl Hudson

Panel: Brad Buckelew – Lost Draw Cellars, Tyler Buddemeyer – Texas Heritage Vineyard, wine from Todd Webster – Brennan Vineyards & Jon Leahy – Becker Vineyards

(Main Ballroom)



    • The Grape Exchange is an in-person classifieds event!  Here, Growers and Wineries/Custom Crush will pour wine from your fruit or available Texas bulk wine for Wineries who are looking for both.  You’re getting to showcase the fruits of your labor and this is your opportunity to connect with wineries, talk contracts, upcoming acreage, taste great Texas wine and much more.
    • If you are a grower and have, or expect to have, fruit available next year this is a great chance to share wines made from your fruit with wineries looking for more.  Or, if you are a winery or custom crush facility with available Texas bulk wine, pull some samples and share with growing wineries.
    • The Grape Exchange event for Available Fruit and Texas Bulk Wine will be hosted during the regular one hour sessions on Tuesday or Wednesday (TBD).
    • If you are interested in a table at the 2022 Grape Exchange click HERE for more details and to register

NOTE: Sessions are subject to change time/day slots.  More session details coming soon!



Registration includes:

  • Two days of seminars, lectures and panel discussions including tasting sessions
  • 8th Annual Reception on Tuesday evening
  • Lunch both days
  • Taco Breakfast Wednesday morning
  • Trade show
  • Grape Exchange

***THCW Members – please contact for member registration discount code***

Late (December 14-Symposium)

THCW Member 2 day, $275          THCW Member 1 day, $225

Non-Member 2 day, $375              Non-Member 1 day, $325

• Registration is non-refundable after Monday, December 10.  Registration can be transferred to someone else in your company.

*Students, Educators, Media – contact us HERE for registration



LODGING – Horseshoe Bay Resort

A group rate has been set up for this event.  You can BOOK YOUR ROOM HERE for the discounted rate. 

Cutoff for event rate is Friday, December 21 – Book Early!



  • If you are feeling sick, we ask that you do not attend.
  • If you start feeling sick during the event, we ask you to notify staff VIA EMAIL and do not attend any more of the event
  • If you feel sick or test positive for COVID-19 after the event, we ask that you to notify staff VIA EMAIL
    • Staff will follow up with contract tracing and notification of other guests if needed
  • Masks will be included in all registration bags along with extras at registration desk
  • COVID comfort stickers will be available for any attendees to use on name badge to reflect preferences (red – social distance, yellow – elbows ok, green – hugs/handshakes/hi-fives ok)
  • Hand sanitizer will be available in conference center and all over resort areas
  • Lunch will be served as prepared boxed lunches, breakfast tacos will be served individually wrapped.  Reception food will be buffet style appetizers.
  • The entire conference area is dedicated to our event and allows for enough space for guests to social distance if preferred.
  • If you are sick or uncomfortable attending the event, please contact staff VIA EMAIL and your registration will be credited to the 2023 event

Thank you to our 2022 Sponsors

TDA Uncork Texas Wines
Peary Photography




Click HERE if you are interested in becoming a 2022 Sponsor

2022 Exhibitors

Click HERE if you are interested in becoming a 2022 Exhibitor

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries.  Symposium includes two days of seminars, lectures and panel discussions with over 25 sessions in 6 dedicated tracks.: Vineyard, Winery, Business, Sales & Marketing, Staff Focus & New Vineyard/Winery.  Past speakers have included Tammy Boatright-VingDirect, Al Wagner-Clos du Val, Clark Smith-WineSmith, Don Brady-Robert Hall Winery, Gary Finnan-GFC|Evoke, Doug Beckett-Peachy Canyon Winery, Christophe Hedges-Hedges Family Estate, Dr Andrew Landers-Cornell University, Sandra Hess-DTC Wine Workshops, Dr Gregory Jones-Linfield College, Michael Wangbickler-Balzac Communications and many more.

Symposium also includes an intimate trade show for the opportunity to connect with your current Texas clients while meeting new potential accounts.  With a small ratio of exhibitors to attendees, there is ample time and space to visit with all attendees.  Sponsors, Exhibitors and Attendees,  are able to enjoy the 2 hour networking reception, sharing wines from across Texas and enjoying local cocktails and beer at the end of the first day.

Special presentations during the two lunch breaks include a State of the Texas Wine Industry: Presidents Panel and the Hill Country Wine Industry Scholarship Awards Presentation.  The Presidents Panel will host presidents from Texas Hill Country Wineries, Texas Wine & Grape Growers Association and High Plains Winegrowers Association with updates on each association initiatives and collaborations.  To date, over $45K in scholarships have been awarded to students across Texas working towards a wine industry related field.

The Grape Exchange event has been a priority during the Symposium from the beginning even though the format has changed over the years.  The goal of this tasting event is to connect Growers who have available fruit or Wineries/Crush Operations who have available Texas bulk wine with wineries in need. The Grape Exchange session will include tables with available fruit and available bulk Texas wine in a “live-classifieds” setting.

We hope to see you in 2022!

Additional information

Ticket Type

Early Bird Member 2-day, Early Bird Member 1-day, Early Bird Non-Member 2-day, Early Bird Non-Member 1-day, Member 2-day, Member 1-day, Non-Member 2-day, Non-Member 1-day, Late Member 2-day, Late Member 1-day, Late 2-day, Late 1 day