REGISTRATION 2022 Hill Country Wine Symposium


SKU: WINE-SYMPOSIUM 2020-1 Category:


8th Annual Hill Country Symposium

presented byTDA Uncork Texas Wines


January 17-19, 2022   |   Horseshoe Bay Resort

We’re back in person for 2022! The Annual Reception, Grape Exchange and Scholarship Awards Presentation are back along with a few more networking opportunities including the inaugural THCW Winemaker Dinner, organized Hospitality Suites, Wednesday Morning Breakfast Tacos and more.

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries.  Symposium includes two days of seminars, lectures and panel discussions with over 25 sessions in 6 dedicated tracks.: Vineyard, Winery, Business, Sales & Marketing, Staff Focus & New Vineyard/Winery.  Past speakers have included Tammy Boatright-VingDirect, Al Wagner-Clos du Val, Clark Smith-WineSmith, Don Brady-Robert Hall Winery, Gary Finnan-GFC|Evoke, Doug Beckett-Peachy Canyon Winery, Christophe Hedges-Hedges Family Estate, Dr Andrew Landers-Cornell University, Sandra Hess-DTC Wine Workshops, Dr Gregory Jones-Linfield College, Michael Wangbickler-Balzac Communications and many more.

Symposium also includes an intimate trade show for the opportunity to connect with your current Texas clients while meeting new potential accounts.  With a small ratio of exhibitors to attendees, there is ample time and space to visit with all attendees.  Sponsors, Exhibitors and Attendees,  are able to enjoy the 2 hour networking reception, sharing wines from across Texas and enjoying local cocktails and beer at the end of the first day.

Special presentations during the two lunch breaks include a State of the Texas Wine Industry: Presidents Panel and the Hill Country Wine Industry Scholarship Awards Presentation.  The Presidents Panel will host presidents from Texas Hill Country Wineries, Texas Wine & Grape Growers Association and High Plains Winegrowers Association with updates on each association initiatives and collaborations.  To date, over $45K in scholarships have been awarded to students across Texas working towards a wine industry related field.

The Grape Exchange event has been a priority during the Symposium from the beginning even though the format has changed over the years.  The goal of this tasting event is to connect Growers who have available fruit or Wineries/Crush Operations who have available Texas bulk wine with wineries in need. The Grape Exchange session will include tables with available fruit and available bulk Texas wine in a “live-classifieds” setting.

EMAIL US if you are interested in becoming an Exhibitor, Sponsor or Grape Exchange participant.


THCW Winemaker Dinner: Sunday, January 16

Winemaker Dinner featuring wines from the current THCW Board Members at J’s Restaurant, Horseshoe Bay Resort.

Details coming soon.

Hospitality Suites: Monday, January 17

Join us Monday evening for a variety of Hospitality Suites with wineries, growers, sponsors, exhibitors and partners.

Details coming soon.

Tuesday, January 18

8am – Check-in opens

8:30-9:30am – THCW Annual Owners & General Membership Meeting (THCW Members Only) – Main Ballroom

Welcome – Main Ballroom

9:30-10:30am – Winemaker Panel & Tasting: Texas Bubbles – Main Ballroom

10:30-11am – Exhibitor Break

11am-12pm – 3 breakout sessions (TBD)

12-1:30pm – Lunch & Scholarship Awards

1:30-2:30pm – 3 breakout sessions (TBD)

2:30-3pm – Exhibitor break

3pm-4pm – 3 breakout sessions (TBD)

4-4:30pm – Exhibitor break

4:30-5:30pm – 3 breakout sessions (TBD)

6 – 8pm – 8th Annual Symposium Reception  – Palm Pavilion

Cocktails, Beer & heavy appetizers/dinner

Wednesday, January 19

8am – Check-in opens

8-9am – Taco Breakfast & Networking

9-10am – 3 breakout sessions (TBD)

10-10:30am – Exhibitor break

10:30-11:30am – 3 breakout sessions (TBD)

11:30-1pm – Lunch & Presidents Panel

1-2pm – 3 breakout sessions (TBD)

2-2:30pm – Exhibitor break

2:30-3:30pm – 3 breakout sessions (TBD)

3:30-4pm – Exhibitor break (last chance to visit exhibitor booths)

4-5:30pm – Winemaker Panel & Tasting: Spanish Origin Varieties in Texas – Main Ballroom



  • Winemaker Panel Tasting: Texas Bubbles
    • Panel of Texas winemakers discussing bubbles
    • Moderator & Panel TBA
  • Winemaker Panel Tasting: Spanish Origin Varieties in Texas
    • Moderator: Carl Hudson
    • Panel TBA


  • WINERY: Obscure Winemaking Techniques
    • Moderator: Amie Nemec
    • Panel TBA
  • WINERY: Winery Growth Track
    • Panel of 3-4 winemakers looking at growth of the industry from the production side
  • WINERY: Hill Country Regionality – a terroir driven discussion on varietals from vineyard to winery with a tasting
    • Moderator: Miguel Lecuona
    • Panel: Jason Englert, Sherah Mills, others TBA


  • VINEYARD: Soil Fertility, Dr Katie Lewis, Texas A&M AgriLife Research/Plant & Soil Science, Texas Tech University
  • VINEYARD: Precision Viticulture
  • VINEYARD: Heat Mitigation – Brianna Crowley, Texas A&M AgriLife
  • VINEYARD: Herbicide & Weed Control
    • Presentation and discussion from an operating vineyard manager perspective
    • Moderator: Sherah Mills
    • Panel: TBA


  • BUSINESS: Accounting
  • BUSINESS: Sales Platforms & Data – Philip Hawkins, Grape Creek Vineyard
    • Extrapolating data and what people are looking at to track their business
  • BUSINESS: Women in the Business of Wine


  • MARKETING:  Immediate and Long-Term Business Model Adaptation in a COVID-19-Impacted Environment – Trent Davis, Applied Economics Researcher, Cornell University & Miguel Gomez, Associate Professor at Charles H Dyson School of Applied Economics & Management and Co-Director of the Food Industry Management Program, Cornell University
    • This session will outline the findings of a survey conducted at two wineries in the Finger Lakes region of NYS in October 2020 to gauge how changes to the tasting room due to the COVID-19 pandemic may have impacted customer satisfaction and purchasing habits.
  • MARKETING: Winery Traffic Management
    • Moderator: Jesse Barter
    • Panel: Anthony Harvell, others TBA
  • MARKETING: Marketing in Texas vs Outside – Cheryl Stanley, The Hotel School, Cornell SC Johnson College of Business
  • MARKETING: Public Relations
    • Apron Food PR
  • STAFF FOCUS: Continuing Education
    • Moderator: Donna Rene Johnston
    • Panel: Julie Kuhlken – Pedernales Cellars, Anthony Harvell – William Chris Vineyards & Victoria Calais – French Connection
  • STAFF FOCUS: Career Path Journey & Industry Mentorship
  • STAFF FOCUS: Building Rapport, Jennifer Warrington – WISE Academy
    • The Building Block to Great Sales. Finding ways to connect with your guests doesn’t make your job that much more interesting but it also makes it that much more effective for sales. Learn how to use storytelling, analogies, and open-ended questions to build trust, which leads to not only better engagement and guest satisfaction, but also sales. Leverage these rapport building tactics to sell, upsell and build brand ambassadors.
  • STAFF FOCUS: Hiring & Retention


  • NEW WINERY/VINEYARD: Winemaking Vessels – Rob Nida, Pebble Rock Cellars
  • NEW WINERY/VINEYARD: New Vineyard Design
  • NEW WINERY/VINEYARD General Winery Operations
    • Panel of winemakers discussing seasonality of what an operating winery looks like
    • Moderator: Daniel Kelada, Vinovium
    • Panel: TBA
  • NEW WINERY/VINEYARD Plant what you can grow: a varietal focus for the Texas Hill Country.
    • Moderator: Daniel Pate, Apical Texas
    • Panel: TBA


  • LUNCH: Scholarship Awards Presentation
  • LUNCH: Presidents Panel


    • The Grape Exchange is an in-person classifieds event!  Here, Growers and Wineries/Custom Crush will pour wine from your fruit or available Texas bulk wine for Wineries who are looking for both.  You’re getting to showcase the fruits of your labor and this is your opportunity to connect with wineries, talk contracts, upcoming acreage, taste great Texas wine and much more.
    • If you are a grower and have, or expect to have, fruit available next year this is a great chance to share wines made from your fruit with wineries looking for more.  Or, if you are a winery or custom crush facility with available Texas bulk wine, pull some samples and share with growing wineries.
    • The Grape Exchange event for Available Fruit and Texas Bulk Wine will be hosted during the regular one hour sessions on Tuesday or Wednesday (TBD).
    • If you are interested in a table at the 2022 Grape Exchange click HERE for more details and to register

NOTE: Sessions are subject to change time/day slots.  More session details coming soon!



Registration includes:

  • Two days of seminars, lectures and panel discussions including tasting sessions
  • 8th Annual Reception on Tuesday evening
  • Lunch both days
  • Taco Breakfast Wednesday morning
  • Trade show
  • Access to all presentations to be emailed after event


Regular (September 13-December 12)

THCW Member 2 day, $225          THCW Member 1 day, $175

Non-Member 2 day, $325              Non-Member 1 day, $275


Late (December 13-Symposium)

THCW Member 2 day, $275          THCW Member 1 day, $225

Non-Member 2 day, $375              Non-Member 1 day, $325


*Students, Educators, Media – contact us HERE for registration



LODGING – Horseshoe Bay Resort

Reservations Call Center at (877) 611-0112

Book online HERE


Thank you to our 2022 Sponsors

TDA Uncork Texas Wines
Peary Photography
Click HERE if you are interested in becoming a 2022 Sponsor

2022 Exhibitors

Click HERE if you are interested in becoming a 2022 Exhibitor

LODGING – Horseshoe Bay Resort

A group rate has been set up for this event.  You can BOOK YOUR ROOM HERE for the discounted rate. 

Cutoff for event rate is Friday, December 21 – Book Early!

Additional information

Ticket Type

Early Bird Member 2-day, Early Bird Member 1-day, Early Bird Non-Member 2-day, Early Bird Non-Member 1-day, Member 2-day, Member 1-day, Non-Member 2-day, Non-Member 1-day, Late Member 2-day, Late Member 1-day, Late Non-Member 2-day, Late Non-Member 1 day