2023 Hill Country Wine Symposium

$325.00

In stock

SKU: 2023Symposium Category: Tag:

Description

9th Annual Hill Country Symposium

January 15-18, 2023   |   Horseshoe Bay Resort

 

Join us for the 9th Annual Hill Country Wine Symposium!

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries.  Symposium includes THREE days of seminars, lectures and panel discussions with over 20 sessions in 4 dedicated tracks.: Vineyard, Winery, Business & New Vineyard/Winery.  Past speakers have included Tammy Boatright-VingDirect, Al Wagner-Clos du Val, Clark Smith-WineSmith, Don Brady-Robert Hall Winery, Gary Finnan-GFC|Evoke, Doug Beckett-Peachy Canyon Winery, Christophe Hedges-Hedges Family Estate, Dr Andrew Landers-Cornell University, Sandra Hess-DTC Wine Workshops, Dr Gregory Jones-Linfield College, Michael Wangbickler-Balzac Communications and many more.

Symposium also includes an intimate trade show for the opportunity to connect with your current Texas clients while meeting new potential accounts.  With a small ratio of exhibitors to attendees, there is ample time and space to visit with all attendees.  Sponsors, Exhibitors and Attendees,  are able to enjoy the 2 hour networking reception, sharing wines from across Texas and enjoying local cocktails and beer at the end of the first day.

Special presentations during the two lunch breaks include a State of the Texas Wine Industry: Presidents Panel and the Crush Survey Report.  The Scholarship Awards presentation and reception will be hosted on Monday evening.  To date, over $55K in scholarships have been awarded to students across Texas working towards a wine industry related field.

EMAIL US if you are interested in becoming an Exhibitor, Sponsor or Grape Exchange participant.

 

Sunday, January 15

Winemaker Dinner - Yacht Club

Join us for an evening at Horseshoe Bay Resort for a perfectly paired dinner with wines from all 7 Texas Hill Country Wineries Board Members.  Guests will be seated with an owner, winemaker or special representative from Heath Sparkling/Grape Creek Vineyards, Bent Oak Winery, Pedernales Cellars, William Chris Vineyards, Wedding Oak Winery, Kerrville Hills Winery & Becker Vineyards. 

Details and tickets coming soon - https://texaswinetrail.com/product/thcw-winter-winemaker-dinner-2023/

Monday, January 16

9:30am-4:30pm - Texas Wine Certification Course

Separate Registration, $250/person, limited to 50.

REGISTER HERE - https://texaswinetrail.com/product/texas-wine-certification-course-symposium/

Purpose:
Consumers that taste Texas wine are either brand new to wine, familiar with wine but unfamiliar with Texas wine, or have been tasting Texas wine for decades as the Texas wine industry has grown into itself. To meet every consumer where they are at in their Texas wine journey, the Ambassadors of our state must be armed with not only a strong understanding of our product and place-of-origin, but also be able to translate this importance to each consumer in a meaningful way. This course is designed to get DTC folks on their feet and armed to apply a high standard of understanding directly to any consumer. It is exercise-based, full of stories, tasting, and far from boring. Those who pass through this course are awarded a custom Texas Wine lapel pin that tells everyone that they have a strong knowledge of wine with a focus on understanding of the Texas wine industry.

Course Outline:
- What is wine, where flavor comes from
- Wine Tasting
- Old world versus New world Tasting Exercise
- Brief Texas Wine History
- Grapevine Species, Hybrids, and Grafting (Tasting)
- Sustainability
- T.V. Munson
- The Challenges of Growing Wine in Texas (Tasting)
- Legislation and Wine Labels
- Lunch
- Soil and Terroir
- Demonstration of water and soil properties
- The Geography of Texas & AVA’s (Tasting)
- Translating to the Consumer (Tasting) Exercise
- Wine Service Exercise
- Wine and Food Pairing (Tasting) Exercise
- Exam (45 minutes)
- Certificate and Pin Reception

*A discussion of grape varieties will happen along with each wine tasting of at least 9 total wines.

Instructor:
Kelsey Kramer
Director of Education - WCWC
WSETDip Candidate
WSET Wine Educator
CMS Certified Sommelier

1-2:30pm - THCW Annual Membership Meeting

THCW Members ONLY

9am - New Vineyard/Winery: Variety Selection

3pm Variety Selection

10:30am - New Vineyard/Winery: Winery Equipment

3pm - Permits/Licensing

1pm - New Vineyard/Winery: Permits & Licensing, Kimberly Frost

Winery Equipment

2:0pm - New Vineyard/Winery: Business Planning

4:30pm - Business Planning

4pm - New Vineyard/Winery: Lab Equipment, Andreea Botezatu

Virtual Presentation

6pm - Texas Hill Country Wine Industry Scholarship Awards & Reception

Life is like riding a bicycle. To keep your balance you must keep moving.

Tuesday, January 17

8am - Check-in

Confernece Center

9am - Welcome

Main Ballroom

9:30am - Blind Tasting, Joanna Wilczoch

Limited to 200 seats.

11:30am - 3 breakout sessions

WINERY: Research Co-Op

VINEYARD: Farming Profitability in the Hill Country

BUSINESS: HR Recruitment, WISE Academy
It’s a time of The Great Resignation and hiring good people AND keeping them is harder than ever. If we can even find the right people, the cost of hiring and training is extremely high, so high turn-over is not what we want either. Take a deep dive into how we’re recruiting, interviewing, hiring, onboarding, compensating and retaining staff. In this session, WISE will help you think through your processes and give insights on what works, what doesn’t, steps to great hiring, and ways to keep your superstars, yours.

12:30pm - Lunch: THCW Presidents Panel & Crush Survey Report

THCW Presidents Panel - Philip Hawkins & John Catalano
Crush Survey Report - Justin Scheiner

3:30pm- 3 breakout sessions

WINERY: Hot Climate Winemaking
VINEYARD: Hill Country Geology, Dr Peter Rose
BUSINESS: Analytics

2pm - KEYNOTE Presentation

Wine Economists Panel

5pm - 3 breakout sessions

WINERY: Mischia Pognusky
VINEYARD: Technology
BUSINESS: Wine Club

6:30pm - 9th Annual Reception

Palm Pavilion - Bring your own wine - More details soon

Wednesday, January 18

8am - Breakfast Tacos

Details coming soon

9am - Tasting

Tasting: Anna Katharine Mansfield
Limited to 200 seats.

10:45am - 3 breakout sessions

WINERY: Gavin Sax (virtual presentation)

VINEYARD: Water Quality & Management

BUSINESS: Sales Training, WISE Academy
We miss 100% of the shots we don’t take…what’s holding our team back from closing the sale? And what can we do to help? Sales is an extension of great hospitality and if we’re doing our job right, we’re playing matchmaker for our guests – matching the wines or the clubs that would best suit their interests. Studies show that people buy with emotions and justify the purchase with logic, so in this session, learn how to close the sale using emotional connections and sales skills like planting sales seeds, identifying buying signals and other ways to make an organic, effective close. Attendees will gain tips, tricks and build confidence in the WISE Triple Score: asking for the sale in a brand-appropriate way, effectively presenting the wine club, and inviting guests to join the mailing list.

11:45am - Lunch: KEYNOTE SPEAKER

Keynote Speaker: Jean Hoefliger

1:15pm - 3 breakout sessions

WINERY: Research Co-Op (2nd presentation)
VINEYARD: Sustainable Practices
BUSINESS: Training Tools

2:30pm - KEYNOTE Presentation

Keynote Panel: Out of State Wineries in Texas

3:45pm - TASTING

Spanish Comparative Tasting
Limited to 200 seats.

REGISTRATION

  • Symposium Early Bird: expires September 1 – Member* $225/Non-Member 325
  • Symposium Registration: September 2-December 14 – Member* $275/Non-Member $375
  • Symposium Late Registration: December 15-January 18 – Member* $325/Non-Member $425
  • Texas Wine Certification Course: $250/person, limited to 50, includes lunch, does not include Symposium registration. REGISTER HERE

Registration includes:

  • 3 days of educational sessions (not including Texas Wine Certification Course)
  • Lunch on Tuesday & Wednesday
  • 9th Annual Symposium Reception
  • All 3 tasting sessions (limited to 200 seats per session)
  • Tradeshow

*THCW Members – check your email for Symposium Member Rate Discount Code or EMAIL US if you need assistance.

Academia/Student Rate available, please EMAIL US


2023 Sponsors

CLICK HERE for 2023 Sponsor info and registration

2023 Sponsorships

Presenting Sponsor, $7,500

2023 Hill Country Wine Symposium presented by Company Name.  Company name and logo (website link where applicable) listed as sponsor on all conference material, banner/signage in all rooms/conference areas, 4 Symposium registrations, introduction at welcome, collateral distributed, complimentary Exhibitor Table.

8th Annual Reception Sponsor, $5,000

2023 Symposium Reception presented by Company Name.  Company name and logo (website link where applicable) listed as sponsor on all conference material, banner at reception, 2 Symposium registrations and ability to speak at reception, collateral distributed, complimentary Exhibitor Table.

Lunch Sponsor Day 1, $2,500 (State of the Industry: Presidents Panel)

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in main ballroom, 1 Symposium registration and ability to address group on day of sponsored lunch, collateral distributed, complimentary Exhibitor Table.

Lunch Sponsor Day 2, $2,500 (Hill Country EDC Presentation)

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in main ballroom, 1 Symposium registration and ability to address group on day of sponsored lunch, collateral distributed, complimentary Exhibitor Table.

Grape Exchange Sponsor, $2,500

2022 Grape Exchange presented by Company Name.  Company name and logo on GoVino wine glasses and (website link where applicable) listed as sponsor on all conference material, banner at Grape Exchange, 1 Symposium registration and collateral distributed.

Breakfast Taco Sponsor (day 2 only), $2,000

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in registration area, signage at buffet table, 1 Symposium registration, collateral distributed, complimentary Exhibitor Table.

Wifi Sponsor, $2,000

Company name and logo (website link where applicable) listed as sponsor on all conference material, signage at registration noting Wifi directions, sponsor website as landing page when attendees log on to conference Wifi, 1 Symposium registration, collateral distributed.

Audio-Video Sponsor, $2,000

Company name and logo (website link where applicable) listed as sponsor on all conference material, signage in each conference room at speakers/podium,1 Symposium registration, collateral distributed.

Registration Sponsor: Tote Bags, $2,000

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in registration area, 1 Symposium registration, collateral distributed, company name/logo on tote bags.

Registration Sponsor: Name Badge Sponsor, $1,500

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in registration area, 1 Symposium registration, collateral distributed, company name/logo on lanyards.

Tasting Session 1 , $1,500

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, collateral distributed.

Tasting Session 2 $1,500

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, collateral distributed.

Keynote Session 1 - $1,500

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, collateral distributed.

Keynote Session 2 - $1,500

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, collateral distributed.

Keynote Session 3 - $1,500

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, collateral distributed.

Coffee Sponsor Day 1, $1,000

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage at coffee station, collateral distributed, 1 Symposium registration.

Coffee Sponsor Day 2, $1,000

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage at coffee station, collateral distributed, 1 Symposium registration.

Breakout Session Sponsor (29), $500/session

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor sign during speaker presentation, collateral distributed. (details coming soon)

Tasting Session 3 $1,500

Company name and logo (website link where applicable) listed as sponsor on all conference material, banner in session Ballroom, 1 Symposium registration, introduction at session, collateral distributed.

Reception Distillery (in-kind)

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage at Reception, collateral distributed, 1 Symposium registration.

Reception Brewery (in-kind)

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage at Reception, collateral distributed, 1 Symposium registration.

Water Sponsor (in-kind)

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage in registration area, collateral distributed, 1 Symposium registration.

Print Sponsor (in-kind or $1,500)

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage in registration area, collateral distributed, 1 Symposium registration.

Photographer Sponsor (in-kind)

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage in registration area, collateral distributed, 2 Symposium registrations.

Social Media Sponsor (in-kind or $2,500)

Company name and logo (website link where applicable) listed as sponsor on all conference material, sponsor signage in registration area, collateral distributed, 2 Symposium registrations.

Exhibitor Booth (if not included in sponsor package) at THCW Member rate $400

Includes: One exhibitor pass (additional exhibitor $150/each), 6 ft table, chair, lunch both days, entrance to Symposium Reception for 1 person.


2023 Exhibitors

CLICK HERE for 2023 Exhibitor info and registration

Limited to 35 Exhibitors

THCW Member Exhibitor $400 – includes one (1) attendee, lunches, reception, 6 ft table, chair, wifi

Non-Member Exhibitor $750 – includes two (2) attendees, lunches, Reception, 6 ft table, chair, wifi

 Additional Exhibitor $150 – includes lunches and Reception

 Additional Table $75 – includes additional 6ft table, chair

Setup: Monday, January 16, 9am – 4pm or Tuesday, January 17 8am

Tear Down: Wednesday, January 18 after 2pm

Please contact January@TexasWineTrail.com for questions about your membership or becoming a THCW member.

THCW Membership is separate from other Texas wine associations.  

 

 


 

GRAPE EXCHANGE

  • The Grape Exchange is an in-person classifieds event!  Here, Growers and Wineries/Custom Crush will pour wine from your fruit or available Texas bulk wine for Wineries who are looking for both.  You’re getting to showcase the fruits of your labor and this is your opportunity to connect with wineries, talk contracts, upcoming acreage, taste great Texas wine and much more.
  • If you are a grower and have, or expect to have, fruit available next year this is a great chance to share wines made from your fruit with wineries looking for more.  Or, if you are a winery or custom crush facility with available Texas bulk wine, pull some samples and share with growing wineries.
  • The Grape Exchange event for Available Fruit and Texas Bulk Wine will be hosted during the regular one hour sessions on Tuesday or Wednesday (TBD).

If you are interested in a table at the 2023 Grape Exchange, please EMAIL US

 


LODGING – Horseshoe Bay Resort

A group room rate of $181/night has been set up for this event. 

Book online here – Texas Hill Country Wineries Association 2023 or call 877-611-0112.  

Rate expires on December 15, 2022 – book early to guarantee this rate.