2023 Hill Country Wine Symposium


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9th Annual Hill Country Symposium

January 15-18, 2023   |   Horseshoe Bay Resort


Join us for the 9th Annual Hill Country Wine Symposium!

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries.  Symposium includes THREE days of seminars, lectures and panel discussions with over 20 sessions in 4 dedicated tracks.: Vineyard, Winery, Business & New Vineyard/Winery.  Past speakers have included Tammy Boatright-VingDirect, Al Wagner-Clos du Val, Clark Smith-WineSmith, Don Brady-Robert Hall Winery, Gary Finnan-GFC|Evoke, Doug Beckett-Peachy Canyon Winery, Christophe Hedges-Hedges Family Estate, Dr Andrew Landers-Cornell University, Sandra Hess-DTC Wine Workshops, Dr Gregory Jones-Linfield College, Michael Wangbickler-Balzac Communications and many more.

Symposium also includes an intimate trade show for the opportunity to connect with your current Texas clients while meeting new potential accounts.  With a small ratio of exhibitors to attendees, there is ample time and space to visit with all attendees.  Sponsors, Exhibitors and Attendees,  are able to enjoy the 2 hour networking reception, sharing wines from across Texas and enjoying local cocktails and beer at the end of the first day.

Special presentations during the two lunch breaks include a State of the Texas Wine Industry: Presidents Panel and the Crush Survey Report.  The Scholarship Awards presentation and reception will be hosted on Monday evening.  To date, over $55K in scholarships have been awarded to students across Texas working towards a wine industry related field.

EMAIL US if you are interested in becoming an Exhibitor, Sponsor or Grape Exchange participant.


Sunday, January 15

Winemaker Dinner - Yacht Club

Join us for an evening at Horseshoe Bay Resort for a perfectly paired dinner with wines from all 7 Texas Hill Country Wineries Board Members.  Guests will be seated with an owner, winemaker or special representative from Heath Sparkling/Grape Creek Vineyards, Bent Oak Winery, Pedernales Cellars, William Chris Vineyards, Wedding Oak Winery, Kerrville Hills Winery & Becker Vineyards. 

Details and tickets coming soon - https://texaswinetrail.com/product/thcw-winter-winemaker-dinner-2023/

Monday, January 16

9:30am-4:30pm - Texas Wine Certification Course

Separate Registration, $250/person, limited to 50.

REGISTER HERE - https://texaswinetrail.com/product/texas-wine-certification-course-symposium/

Consumers that taste Texas wine are either brand new to wine, familiar with wine but unfamiliar with Texas wine, or have been tasting Texas wine for decades as the Texas wine industry has grown into itself. To meet every consumer where they are at in their Texas wine journey, the Ambassadors of our state must be armed with not only a strong understanding of our product and place-of-origin, but also be able to translate this importance to each consumer in a meaningful way. This course is designed to get DTC folks on their feet and armed to apply a high standard of understanding directly to any consumer. It is exercise-based, full of stories, tasting, and far from boring. Those who pass through this course are awarded a custom Texas Wine lapel pin that tells everyone that they have a strong knowledge of wine with a focus on understanding of the Texas wine industry.

Course Outline:
- What is wine, where flavor comes from
- Wine Tasting
- Old world versus New world Tasting Exercise
- Brief Texas Wine History
- Grapevine Species, Hybrids, and Grafting (Tasting)
- Sustainability
- T.V. Munson
- The Challenges of Growing Wine in Texas (Tasting)
- Legislation and Wine Labels
- Lunch
- Soil and Terroir
- Demonstration of water and soil properties
- The Geography of Texas & AVA’s (Tasting)
- Translating to the Consumer (Tasting) Exercise
- Wine Service Exercise
- Wine and Food Pairing (Tasting) Exercise
- Exam (45 minutes)
- Certificate and Pin Reception

*A discussion of grape varieties will happen along with each wine tasting of at least 9 total wines.

Kelsey Kramer
Director of Education - WCWC
WSETDip Candidate
WSET Wine Educator
CMS Certified Sommelier

9am - New Vineyard/Winery: Variety Selection

Details coming soon

10:30am - New Vineyard/Winery: Winery Equipment

Details coming soon

11:30pm - Lunch on your own

Life is like riding a bicycle. To keep your balance you must keep moving.

1:00pm - New Vineyard/Winery: Permits & Licensing, Kimberley Frost

Details coming soon

1:00pm - Texas AVAs: The Present and The Future

This session is designed to discuss the process of submitting a request to establish a new AVA, to walk through the case study of the submission of the petition for Llano Uplift AVA currently pending with the TTB and to determine future needs for AVA submissions. The last half of the session will be an open forum for attendees to discuss opportunities for differentiation of the Texas terroir by suggesting options and providing discussion points for prioritization of additional AVAs in the state.

The Moderator of the panel is Chris Brundrett. We will spend about 20 minutes walking through what we have done, then open up the floor for comments and discussion.

The panelists include:
Dr. Justin Scheiner, Texas A&M AgriLife Extension Services
Blake DeBerry of Torr Na Lochs and President of Texas Wine Growers
Andrew Sides, of William Chris Wine Company

2:30pm - New Vineyard/Winery: Business Planning

Details Coming Soon

3:00pm - THCW Annual Owners & General Membership Meeting

THCW Members Only (Winery, Affiliate, Grower & Associate)

4pm - New Vineyard/Winery: Lab Equipment

Details Coming Soon

6:00pm - Texas Hill Country Wine Industry Scholarship Awards Presentation & Reception

Details Coming Soon!

Tuesday, January 17

8am - Check-in

Conference Center

9am - Welcome

Main Ballroom

9:30am - Blind Tasting, Joanna Wilczoch

Limited to 200 seats.

11:30am - 3 breakout sessions

WINERY: Research Co-Op

VINEYARD: Farming Profitability in the Hill Country

BUSINESS: HR Recruitment, WISE Academy
It’s a time of The Great Resignation and hiring good people AND keeping them is harder than ever. If we can even find the right people, the cost of hiring and training is extremely high, so high turn-over is not what we want either. Take a deep dive into how we’re recruiting, interviewing, hiring, onboarding, compensating and retaining staff. In this session, WISE will help you think through your processes and give insights on what works, what doesn’t, steps to great hiring, and ways to keep your superstars, yours.

12:30pm - Lunch: THCW Presidents Panel & Crush Survey Report

THCW Presidents Panel - Philip Hawkins & John Catalano
Crush Survey Report - Justin Scheiner

3:30pm- 3 breakout sessions

WINERY: Hot Climate Winemaking

VINEYARD: Vineyards of the Texas Hill Country, and the Geological Formations on which they are located, Dr Peter Rose

BUSINESS: Analytics

2pm - KEYNOTE Presentation

Wine Economists Panel

5pm - 3 breakout sessions

WINERY: Mischia Pognusky
VINEYARD: Technology

6:30pm - 9th Annual Reception

Palm Pavilion - Bring your own wine - More details soon

Wednesday, January 18

8am - Breakfast Tacos

Details coming soon

9am - Tasting

Tasting: Anna Katharine Mansfield
Limited to 200 seats.

10:45am - 3 breakout sessions

WINERY: Gavin Sax (virtual presentation)

VINEYARD: Water Quality & Management

BUSINESS: Sales Training, WISE Academy
We miss 100% of the shots we don’t take…what’s holding our team back from closing the sale? And what can we do to help? Sales is an extension of great hospitality and if we’re doing our job right, we’re playing matchmaker for our guests – matching the wines or the clubs that would best suit their interests. Studies show that people buy with emotions and justify the purchase with logic, so in this session, learn how to close the sale using emotional connections and sales skills like planting sales seeds, identifying buying signals and other ways to make an organic, effective close. Attendees will gain tips, tricks and build confidence in the WISE Triple Score: asking for the sale in a brand-appropriate way, effectively presenting the wine club, and inviting guests to join the mailing list.

11:45am - Lunch: KEYNOTE SPEAKER

Keynote Speaker: Jean Hoefliger

1:15pm - 3 breakout sessions

WINERY: Research Co-Op (2nd presentation)
VINEYARD: Sustainable Practices
BUSINESS: Training Tools

2:30pm - KEYNOTE Presentation

Keynote Panel: Out of State Wineries in Texas

3:45pm - TASTING

Spanish Comparative Tasting
Limited to 200 seats.

Speaker Bios


  • Symposium Registration: September 2-December 14 – Member* $275/Non-Member $375
  • Symposium Late Registration: December 15-January 18 – Member* $325/Non-Member $425
  • Texas Wine Certification Course: $250/person, limited to 50, includes lunch, does not include Symposium registration. REGISTER HERE

Registration includes:

  • 3 days of educational sessions (not including Texas Wine Certification Course)
  • Lunch on Tuesday & Wednesday
  • 9th Annual Symposium Reception
  • All 3 tasting sessions (limited to 200 seats per session)
  • Tradeshow

*THCW Members – check your email for Symposium Member Rate Discount Code or EMAIL US if you need assistance.

Academia/Student Rate available, please EMAIL US

2023 Sponsors





CLICK HERE for 2023 Sponsor info and registration


2023 Exhibitors

  • Alain Fouquet French Cooperage
  • Allied Ag
  • Barrel Associates
  • Bucher Vaslin North America
  • Carlsen & Associates
  • Commerce7
  • Flextank
  • G3 Enterprises
  • Hotsy Equipment Company
  • Inland Desert Nursery
  • InnoVint
  • JSC Agriculture Supply
  • Nadalie USA
  • Novavine
  • O-I Packaging
  • OrderPort
  • Producers Supply
  • Scott Laboratories
  • Slow Texas Winery Consulting
  • Spectrum Wine Specialties
  • Sunridge Nurseries
  • Tarpon Blue Insurance
  • Texas Tech University
  • The Bracero Group
  • The PEO Link
  • Tonnellerie De Mercurey
  • TricorBraun
  • Uncork Texas Wines
  • Vintners Vault
  • Vinwizard
  • WineCub
  • WineTankBroker.com
  • WinStar Insurance Group

CLICK HERE for 2023 Exhibitor info and registration

Limited to 35 Exhibitors

THCW Member Exhibitor $400 – includes one (1) attendee, lunches, reception, 6 ft table, chair, wifi

Non-Member Exhibitor $750 – includes two (2) attendees, lunches, Reception, 6 ft table, chair, wifi

 Additional Exhibitor $150 – includes lunches and Reception

 Additional Table $75 – includes additional 6ft table, chair

Setup: Monday, January 16, 9am – 4pm or Tuesday, January 17 8am

Tear Down: Wednesday, January 18 after 2pm

Please contact January@TexasWineTrail.com for questions about your membership or becoming a THCW member.

THCW Membership is separate from other Texas wine associations.  


LODGING – Horseshoe Bay Resort

A group room rate of $181/night has been set up for this event. 

Book online here – Texas Hill Country Wineries Association 2023 or call 877-611-0112.  

Rate expires on December 15, 2022 – book early to guarantee this rate.