2021 Hill Country Virtual Symposium




7th Annual Hill Country Virtual Symposium

presented by TDA – Texas Wine Marketing

January 12-14, 19-21, 26-28, 2021

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries.  Symposium usually includes two days of seminars, lectures and panel discussions with over 25 sessions in 4 dedicated tracks.

We’re going VIRTUAL in 2021!  While we’ll miss the Grape Exchange, Annual Reception, Scholarship Awards and all the networking that comes with it, this year we’re able to focus more on the educational sessions and topics you’ve asked for.  The 4 regular tracks – Vineyard, Winery, Sales & Marketing and Business – will be covered with the addition of 2 new tracks focused on Hospitality Staff and New Wineries.

Virtual Symposium sessions will take place on 6 different days in January 2021 with each day dedicated to one of the 6 tracks.  All sessions will be hosted on Zoom with interactive Q&A at the end of each presentation.  You have the option to register for 1 track at a time with the Day Pass Live, all 6 tracks and the recordings with the All Access Pass or just the recorded sessions with the Instant Replay Pass to watch on your own time.  Please see details below for packages and pricing.  Session details coming soon.

And we didn’t forget about our Exhibitors!  Every Wednesday between session days we’ll be hosting many longtime partners for 1/2 hour sessions on Zoom to connect with wineries and vineyards.  Virtual Symposium registration not required to participate in Exhibitor Days, these will be open to the entire Texas wine industry.  Complimentary Registration HERE

We hope you’ll join us VIRTUALLY in 2021

Event tech brought to you by The Bracero Group

EMAIL US if you are interested in becoming an Exhibitor or Sponsor


Tuesday, January 12 – VINEYARD TRACK

9am: Small Vineyards Don’t Have Small Problems – Daniel Pate, Apical Texas – Sponsored by Allied Ag

We ALL have problems in our vineyards. Solving them is often harder the smaller the vineyard. Should you hire an “expert”? What if my “expert” gave me horrible advice?!? Should you try to save a struggling block? Can you even make a profit??? We’ll walk through these problems and more because small can be a strength, too! And we’ll talk about “Pro Tips” for Napa-style aesthetics without harming premium fruit quality.

11am: Mitigating Mother Nature and Protecting Your Bottom Line – Bree Nelson, Ag Texas

A comprehensive conversation about the dos, don’ts and best practices to answer the questions of “What is Crop Insurance?” and “Why do I need it?”. For many vineyards, both large and small, the concerns of loosing a crop due to an adverse weather event is at the forefront of our minds; from dormancy to harvest. We will discuss and evaluate current options available to grape producers including federal disaster programs, private multi-peril products and products coming soon; all in efforts to protect the investment made by producers

1pm: Texas Vineyard Development Costs "Time & Money" – John Rivenburgh, Kerrville Hills Winery & Sherah Mills, Rustic Spur Vineyards – Sponsored by Producer Supply Co

A Talk with John Rivenburgh & Sherah Mills

Wednesday, January 13 – Exhibitor Day

The Vintner Vault – MEETING LINK- 9:45am

Join Zoom Meeting: https://us02web.zoom.us/j/88505167486?pwd=cmZYYkpySnh5RHh2K0RuY0lXTmhJUT09

Meeting ID: 885 0516 7486
Passcode: 317193
One tap mobile
+13462487799,,88505167486#,,,,*317193# US (Houston)
+12532158782,,88505167486#,,,,*317193# US (Tacoma)

TN Coopers – MEETING LINK- 10:30am

Join Zoom Meeting

Meeting ID: 819 4355 6190
Passcode: 687029
One tap mobile
+13462487799,,81943556190#,,,,*687029# US (Houston)
+12532158782,,81943556190#,,,,*687029# US (Tacoma)

Novavine – MEETING LINK – 11:15am

Join Zoom Meeting

Meeting ID: 874 8348 2950
Passcode: 178689
One tap mobile
+13462487799,,87483482950#,,,,*178689# US (Houston)
+12532158782,,87483482950#,,,,*178689# US (Tacoma)

Tonnellerie de Mercurey USA – MEETING LINK- 12pm

Join Zoom Meeting: https://us02web.zoom.us/j/85776399784?pwd=c1dZVkpYSFpwd3hGeWg0UjZqNlZiQT09

Meeting ID: 857 7639 9784
Passcode: 431985
One tap mobile
+13462487799,,85776399784#,,,,*431985# US (Houston)
+12532158782,,85776399784#,,,,*431985# US (Tacoma)

Texas Tech University Viticulture & Enology – MEETING LINK – 12:45pm

Join Zoom Meeting:

Meeting ID: 810 2403 5302
Passcode: 423960
One tap mobile
+13462487799,,81024035302#,,,,*423960# US (Houston)
+12532158782,,81024035302#,,,,*423960# US (Tacoma)

Ademo, Inc – MEETING LINK – 1:30pm

Join Zoom Meeting:

Meeting ID: 867 6315 6988
Passcode: 871180
One tap mobile
+13462487799,,86763156988#,,,,*871180# US (Houston)
+12532158782,,86763156988#,,,,*871180# US (Tacoma)

TricorBraun WinePak – MEETING LINK, 2:15pm

Join Zoom Meeting: https://us02web.zoom.us/j/84486598679?pwd=cXB2V1VnMkprNXhVMitaSzJpUmNLQT09

Meeting ID: 844 8659 8679
Passcode: 206495
One tap mobile
+13462487799,,84486598679#,,,,*206495# US (Houston)
+16699006833,,84486598679#,,,,*206495# US (San Jose)

Thursday, January 14 – WINERY TRACK

9am: Sulphur Dioxide in Wine Production: Current and Future Trends – Maureen Qualia, Texas Tech University

This presentation will look at the traditional uses of sulfur dioxide in wine production and explore SO2 alternatives and reduction strategies now being employed in the wine industry.

11am: Q&A with Bénédicte Rhyne, Kuhlman Cellars

A full hour of Q&A with Bénédicte Rhyne to talk in depth winemaker processes.

1pm: Post Mortem 2020 Winemaker Panel – Moderator: David Kuhlken, Pedernales Cellars. Panel: Tim Drake – Texas Wine Co, Seth Urbanek – Wedding Oak Winery, Nic Compton – Bell Springs Winery – Sponsored by TDA- Texas Wine Marketing

2020 Harvest and more


Tuesday, January 19 – SALES & MARKETING TRACK

9am: How to Pitch a Story a Wine Writer Will Notice – Jessica Dupuy & Denise Clarke

It’s hard to know the best way to get media coverage. Sometimes it’s a matter of catching a writer at the right time, but more often, it’s about strategizing your story, your uniqueness in the market, and your specific wines to fit a range of writers’ needs. It requires a lot more research than people realize, but a little extra effort can make all the difference in the end. Join PR expert Denise Clarke and wine journalist Jessica Dupuy for a casual yet honest conversation about the kinds of story pitches that work and the kind that don’t. Be ready with a pitch or two of your own for honest feedback from Clarke and Dupuy.

11am: Expanding Your Brand Reach While Maintaining Authenticity – Cory Wiese, YETI – Sponsored by TDA- Texas Wine Marketing

Expanding your brand reach to new audiences without alienating your core all while maintaining authenticity. If your core consumers are an older demographic and your current marketing strategy appeals to that audience, but you want to go after a younger, more hip demographic, doing so in a way that still resonates with your current audience and keeps authenticity intact.

1pm: Post Pandemic Events – Moderator: Lindsey Senyard. Panel: Hunter Conner – The Terrace Club & Kristen King – Gruene Hall/The Grapevine & Jesse McClister – Slate Mill Wine Collective

Panel of event experts talk about changes to events during and after the pandemic.

Wednesday, January 20 – Exhibitor Day

11:15am - Core Enology Analytical Services


12pm - Tonnellerie de Mercurey USA


12:45pm - Cork Pops


1:30pm - Texas Tech University


2:15pm - TricorBraun WinePak


3pm - Western Square Industries & Dan Humphries Sales Co


Thursday, January 21 – BUSINESS TRACK


Tuesday, January 26 – STAFF FOCUS TRACK

9am: Brave New World – Moderator: Jennifer Beckmann, ReRooted 210. Panel: Tim McDiarmid – The Good Kind, Jennifer Cobb – Kuhlman Cellars, Tim Henke & Errica Williams-Henke – Stonewall Motor Lodge. – Sponsored by Pro Refrigeration

With Covid-19 detrimentally disrupting the service industry, how are service oriented businesses navigating new regulations, marketing and creating a safe environment for both employees and guests? With a panel of professionals in all areas of the service industry we’ll discuss the evolution of the new service atmosphere and how some have adapted to restrictions and public relations including; Social media, DTC marketing, disgruntled guests and changes to your physical service areas.

11am: Telling Your Winery Story – Carl Hudson, 4.0 Cellars – Sponsored by Rowland Taylor Vineyards

How to tell your winery story

1pm: Turning Your Passion Into A Paycheck – Moderator: Trey Blankenship – Messina Hof Winery. Panel: Donna Rene Johnston – Wine Texas Friendly Consulting, Rebecca Conley – Red Loves Wine, Cheramie Law – Cheramie Wine & Jennifer McInnis – Bending Branch Winery

The amazing and overwhelming thing about Texas wine is that you can do just about anything and turn it into a paycheck. Our panel of industry experts will share their growth experiences and help you learn to navigate a career in Texas wine that you might not see while still suiting your skills and abilities. – Sponsored by TricorBraun WinePak

Wednesday, January 27 – Exhibitor Day

Thursday, January 28 – NEW WINERY/VINEYARD TRACK

Sessions will be 1 1/2 hours

  • 11am: Texas Grapes: How To Get Them, Meet Growers & Expand – Moderator: John Rivenburgh – Kerrville Hills Winery.  Panel: Barbara Lecuona- Siboney Cellars, Reed Williams- Hoover Valley Vineyards, more TBA. – Sponsored by WinStar Insurance Group


  • DAY PASS LIVE – $30/day
    • Register for each day individually.  Includes 3 LIVE sessions for that day & presentations emailed afterward (if applicable).
  • ALL ACCESS PASS – $150
    • Includes all 18 LIVE sessions (3/day for 6 days), presentations emailed afterward & access to session recordings to watch anytime
    • Includes access to all 18 recorded sessions after close of Virtual Symposium to watch anytime


Confirmation email with Zoom details will be sent shortly after registration is completed.

Registration is per person, please do not share session links or recordings.

Due to the Virtual element of this years’ event, there are no Media or Student registration discounts.


Registrations cancelled on or before December 28, 2020 will be refunded less an administration fee of $10. Refunds will not be given if registration is cancelled after December 29, 2020. Email january@texaswinetrail.com.


Virtual Symposium presented by

TDA Uncork Texas Wines


Event Technology sponsored by


Session Sponsors

                  Producer Supply Co







Click here for 2021 Sponsorship Opportunities


Week 1, Wednesday, January 13:

Week 2, Wednesday, January 20: 

Week 3, Wednesday, January 27:


Click here for 2021 Exhibitor Details & Registration


Additional information

Virtual Symposium Registration

Vineyard Day Pass, Winery Day Pass, Sales Marketing Day Pass, Business Day Pass, Staff Focus Day Pass, New WineryVineyard Day Pass, All Access Pass, Instant Replay Ticket