2018 Hill Country Wine Symposium

2018 Hill Country Wine Symposium

January 10-12, 2018

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Save the date!

2018 Hill Country Wine Symposium

January 11-12, 2018

Horseshoe Bay Resort

EMAIL US if you are interested in becoming an Exhibitor, Sponsor or Grape Exchange participant.

Agenda details coming soon!

 

Thursday, January 11

8am - Registration Opens

8:30am - Welcome, THCW Board

9am-10am - Breakout Sessions

10am-10:30am - Exhibitor Break

10:30am-11:30am - Breakout Sessions

11:30am-1pm - Lunch & Exhibitor Break, High Plains Winegrowers Report

1pm-2pm - Breakout Sessions

2pm-2:30pm - Exhibitor Break

2:30pm-3:30pm - Breakout Sessions

3:30pm-4pm - Exhibitor Break

4pm-5:30pm - THCW Annual Owners & Membership Meeting (THCW MEMBERS ONLY)

6:30pm-8:30pm - Grape Exchange sponsored by Texas Department of Agriculture/GO TEXAN

 

Friday, January 12

8:30am - Registration Opens

9am-10am - Breakout Sessions

10am-10:30am - Exhibitor Break

10:30am-11:30am - Breakout Sessions

11:30am-1pm - Lunch & Exhibitor Break, THCW Scholarship Awards Presentation

1pm-2pm - Breakout Sessions

2pm-2:30pm - Exhibitor Break

2:30pm-3:30pm - Breakout Sessions

3:30pm-4pm - Exhibitor Break

4pm-5:30pm - Winemaker Tasting & Symposium Close

 

Sessions

- WINERY: Achieving Wine Stablity in Warm Climates - Luke Holcombe, Scott Labs

               Achieving wine stability, by managing the chemical, physical and microbiological factors of winemaking.  Special attention will be paid to the interplay between spoilage microorganisms/Dissolved Oxygen/Molecular SO2.  Volatile Sulfur Compounds: their origin, expression and treatment will be covered as well.                

- Winery: Rosé production methods - Enartis

- Winery: Rosé production challenges tasting - Libby Spencer, Enartis

 

- Vineyard: Regional influence in the vineyard, warm climate varietals - Justin Scheiner

- Vineyard: PD Update - Jim Kamas

 

- Business: Wine Club Panel - moderator VingDirect, panel Jesse Barter/4.0 Cellars, Leigh Behrens/Mauritson Winery

- Business: Distribution - Kevin Eyster, Hope Family Wines

- Business: Building the Bridge from Winery to Market panel

 

- Marketing : The Consumer-centric Winery: YOU ARE NOT THE MARKET - Matt McGinnis, Penn & Tell Us

          This interactive tasting presentation will explore how wineries can stay attuned to market demands without chasing fads. We will have a lively discussion about the delicate balance of wineries staying true to their core personality, while understanding that they are not selling wine to people just like them. Wineries can’t build a business on making and trying to sell just the style of wine that the owners and winemakers like. We will discuss methods of effectively tapping into consumer sentiment to stay abreast of market demand. The session will incorporate sales and marketing topics for wineries who want to compete with global players. It will include a tasting session with feedback from consumers and wine professionals.

- Marketing : Elevated Guest Experience - VingDirect

- Marketing : Thinking Outside The Tasting Room; Build your brand and generate sales all year long - Danielle Twilegar & Errica Williams, BriteIdea

          When the consumer isn't coming to you, you go to the consumer. We'll cover different ideas tasting rooms can take advantage of to bring their brand to the consumer during slow foot traffic seasons. We'll also discuss how to leave a lasting impression and drive sales at events.

 

THANK YOU TO OUR SPONSORS