2018 Hill Country Wine Symposium

2018 Hill Country Wine Symposium

January 11-12, 2018

Ticket Type: Quantity:

2018 Hill Country Wine Symposium

January 11-12, 2018

Horseshoe Bay Resort

EMAIL US if you are interested in becoming an Exhibitor, Sponsor or Grape Exchange participant.


Thursday, January 11

8am - Registration Opens

8:30am - Welcome, THCW Board

9am-10am - Breakout Sessions

          BUSINESS: Wine Club Panel - Moderator Susie Tucker/VingDirect, panel Jesse Barter/4.0 Cellars, Leigh Behrens/Mauritson Winery

          VINEYARD: Maintaining Vineyard Health & Productivitiy - Justin Scheiner, Texas A&M

                              Maintaining vine health is not only important for fruit production, it’s also needed for resistance to certain pests and diseases, and winter hardiness. This presentation will discuss how to maintain grapevine health and avoid unnecessary stress.

10am-10:30am - Exhibitor Break

10:30am-11:30am - Breakout Sessions

          MARKETING: The Consumer-centric Winery (with tasting) - Matt McGinnins, Penn & Tell Us

                                  This interactive tasting presentation will explore how wineries can stay attuned to market demands without chasing fads. We will have a lively discussion about the delicate balance of wineries staying true to their core personality, while understanding that they are not selling wine to people just like them. Wineries can’t build a business on making and trying to sell just the style of wine that the owners and winemakers like. We will discuss methods of effectively tapping into consumer sentiment to stay abreast of market demand. The session will incorporate sales and marketing topics for wineries who want to compete with global players. It will include a tasting session with feedback from consumers and wine professionals.

          WINERY: Achieving Wine Stability in Warm Climates - Luke Holcombe, Scott Labs

                          Achieving wine stability, by managing the chemical, physical and microbiological factors of winemaking.  Special attention will be paid to the interplay between spoilage microorganisms/Dissolved Oxygen/Molecular SO2.  Volatile Sulfur Compounds: their origin, expression and treatment will be covered as well.

11:30am-1pm - Lunch & Exhibitor Break  - High Plains Winegrowers Report, Andy Timmons

1pm-2pm - Breakout Sessions

          BUSINESS: Structure of Running a Winery Business panel. Moderator - Fredrick Osterberg; Panel - John Rivenburgh, Andy Timmons, Stephen Baxter

          VINEYARD: Unravelling Pierce's Disease - Jim Kamas, Texas A&M

                               What Technologies are Here Now & What Looks Promising?  This presentation will give a brief overview of how Pierce’s Disease Has Progressed in California and    growing regions East of the Rockies over the past 20 years and will review new available and promising technologies that can offer us a permanent, sustainable solution.

2pm-2:30pm - Exhibitor Break

2:30pm-3:30pm - Breakout Sessions

          MARKETING: Wine Labels - Brock Estes, Fly Gap Winery & Julie Kuhlken, Pedernales Cellars

          BUSINESS: Show Me More Than The Money - Donna Rene Johnston, Wine Texas Friendly!

                                Several recent national publications, including Forbes and The Balance – a national HR publication, have surveyed large groups of workers in various fields to find out why employees leave. The surprising answer? Larger paychecks are not always key to keeping the best and the brightest.  This session will look at ways to compensate and connect with employees that go beyond the expected. We will talk about the purse and the personal to give you tips and tools for employee recruitment and retention.

3:30pm-4pm - Exhibitor Break

4pm-5:30pm - THCW Annual Owners & Membership Meeting (THCW MEMBERS ONLY)

6:30pm-8:30pm - Grape Exchange sponsored by Texas Department of Agriculture/GO TEXAN

  • Bingham Family Vineyards
  • Farmhouse Vineyards
  • Lewis Wines
  • Lost Draw Cellars
  • Messina Hof Winery
  • Spayberry Vineyard
  • William Chris Vineyards


Friday, January 12

8:30am - Registration Opens

9am-10am - Breakout Sessions

          WINERY: Rose Production Methods, Enartis

          MARKETING: Thinking Outside the Tasting Room; Build your brand and generate sales all year long - Danielle Twilegar & Errica Williams, BriteIdea

                                  When the consumer isn't coming to you, you go to the consumer. We'll cover different ideas tasting rooms can take advantage of to bring their brand to the consumer during slow foot traffic seasons. We'll also discuss how to leave a lasting impression and drive sales at events.

10am-10:30am - Exhibitor Break

10:30am-11:30am - Breakout Sessions

          WINERY: Rose Challenges Tasting Panel - Moderator Libby Spencer

          BUSINESS: Building the Bridge from Winery to Market - Moderators Jennfier Beckmann, Kuhlman Cellars & Daniel Kelada, Vinovium

11:30am-1pm - Lunch & Exhibitor Break - THCW Scholarship Awards Presentation

1pm-2pm - Breakout Sessions

          MARKETING: Luxury Guest Experience - VingDirect

                                  Tasting room teams are the face of the winery for your visitors. Are you providing the best hospitality possible? Ensure your team is making memories for your guests.  You'll learn: What a guest values from a wine tasting experience, How to make better connections with winery guests, What prevents you from building relationships with guests, How to identify the 4 guests types and connect their interests to your winery.

          VINEYARD: Post harvest/winter operations - Al Wagner, Clos du Val

2pm-2:30pm - Exhibitor Break

2:30pm-3:30pm - Breakout Sessions

          VINEYARD: Phages of Xylella: a potential treatment for Pierce’s Disease - Dr Gonzalez

          BUSINESS: Distribution, Kevin Eyster, Hope Family Wines

3:30pm-4pm - Exhibitor Break

4pm-5:30pm - Winemaker Vintage Update.  Moderator - Matt McGinnis; Panel - Tim Drake (Montepulciano), Paul M Bonarrigo (Sagrantino), Josh Fritsche (Mourvedre), Penny Adams (Sangiovese), Allan Fetty (Cab Franc), John Rivenburgh (Sémillon), others TBA

5:30pm - Symposium Close



Regular (November 16 - December 31):

     THCW Member 2 day, $150          THCW Member 1 day, $125     

     Non-Member 2 day, $250              Non-Member 1 day, $175

Late (January 1 - Registration Close):

     THCW Member 2 day, $200          THCW Member 1 day, $175     

     Non-Member 2 day, $300              Non-Member 1 day, $225


LODGING - Horseshoe Bay Resort

There are TWO ways to make a reservation: calling the Reservations Call Center at (877) 611-0112 or going to this LINK.

THCW Hill Country Wine Symposium rate is available through December 7, 2107 - BOOK EARLY!








2018 Exhibitors

  • Allied Ag
  • Amcor Flexible Capsules
  • Austin Label
  • BE Implement
  • Bending Branch Winery
  • BriteIdea
  • Capital Farm Credit
  • Dan Humphries Sales
  • G3 Enterprises
  • Ganau America
  • GO TEXAN/Texas Department of Agriculture
  • HM Risk
  • Hoover Ferguson
  • Johnson & Associates
  • Novavine
  • O-I Packaging
  • Producer Supply
  • Scott Labs
  • Sunridge Nurseries
  • Texas Tech
  • Texas Wine Company
  • WinStar Insurance Group